Social Media Marketing (SMM) is about promoting your website and business through social media channels. It is a powerful strategy that allows your business to get quality links, visibility and gain traffic. SMM allows you to create brand identity, generate feedback from customers and to position your company as an expert in the field. Eiler Communications can help you accomplish all of these goals using applications such as LinkedIn, YouTube, SEO, Facebook, Digg, Twitter and other forms of social media listed below.
SMM provides greater accountability in direct and brand marketing campaigns on the Internet. Clients are better able to measure their return on investment with social media than with traditional forms of marketing. For this reason, companies have invested significant amounts of their budgets in social media. This growth trend will continue as more marketers find interactive is becoming imperative.
Here are some forms of SMM
Blogs function as online newsletters; entries contain commentary, a search facility, images and links to other web sites. Most blogs invite feedback and comments from visitors usually focusing on a topic and are displayed in chronological order. The "blogosphere," the world of blogs, has become a recognized forum of public expression. Technorati estimates 112.8 million blogs exist.
Facebook gives people the power to share and makes the world more open and connected. There are 175 million members of Facebook and they use it to keep up with friends, upload an unlimited number of photos, share links and videos, and learn more about the people they meet.
Twitter is one of the fastest growing forms of SMM. Twitter is a free social messaging utility for staying connected in real-time. It allows people to send public or private messages in 140 characters or less via the web or mobile phone. It can allow you to reach thousands in a matter of seconds.
YouTube is a video sharing website where users can upload, view and share video clips. Video has become the fastest and most used form of SMM.
Google AdWords is Google’ s flagship search advertising product and main source of revenue. AdWords offers pay-per-click advertising and site targeting advertising for both text and banner ads.
Search Engine Optimization is the process of improving ranking in search engine results. Search terms that customers would use to think of you are inserted into the copy on your website. The goal is to be on page one.
Podcasts are audio broadcasts that have been converted to an MP3 file or other audio file format for playback on a digital music player. Podcasting is not just for ongoing broadcasts. Rather the term is used for recording anything and everything to be played back on a digital player. Podcasts are available for downloading.
Videoconferencing is a realtime video session between two or more companies or between two or more locations. Videoconferencing is convenient for international companies to perform business meetings and sessions over the web.
Social Media Marketing helps you sell by reaching target groups of buyers more effectively and meeting their desire for “instant gratification.”
