Executives of specialists in any business can be positioned as experts in their area of work through placement of bylined articles in publications that reach the people who influence use of your products. Bylined articles help companies achieve better market positioning.
We have done 75 such pieces, as a market positioning strategy, that have appeared in a variety of trade, business and general media.
The primary benefit of bylined articles to the company is the appearance of the writer as an expert in the topic and the identification of the company as important in the field.
Here are some samples of our work:
“The Rebirth of mortgage.com” for the senior online marketing executive of ABN AMRO’s mortgage.com unit after ABN acquired the mortgage.com name. Published in Mortgage Banking.
“What is This Brand Called Ann Arbor” (also a speech) for an economic development executive. Published in Midwest Business.
“10 Tips for Programmers to Debug Software” for the CEO of XA Systems, a debugging tools company whose primary audience was programmers responsible to debug software. Published in Software magazine.
These help you sell by showing how a byliner can tell a story effectively to potential buyers and by improving market position
