What Communications Professionals Need to Know

PUBLIC RELATIONS
POSITIONING
Crucial to
Market Approach		 PROFESSIONAL
WRITING
Imperative to
Explain Business 		MEDIA
RELATIONS
Relations With
Opinion Leaders		 CORPORATE
COMMUNICATIONS
Targeted
Activites		 PERIODIC
EVENTS
Positioning
Formula		 Releases Editors/Writers Emerging
Business
"Innovation
Marketing Kit"™		 Research
Surveys &
Focus Groups
Case Studies Editorial
Opportunities
Determining
Target
Audiences		 Company/
Product
Launches
Bylined
Articles
Trade Show
Press		 Media/Speaker
Training
Event
Planning
Develop
Tight
Messages		 Newsletters
Electronic,
Printed
Business Press Investor
Communications
Competitive
Analysis		 Research
Analysts
Speeches Crisis
Preparedness
Elevator
Pitch		 Web Content Selling
Story Ideas
Seek Awards
Speaking
Forums
New Media

 

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